Kuona Kusika: Akanakisa Mabhuku paGraphic Dhizaini

Graphic dhizaini ibasa uye chirango chedzidzo chine midzi mukugadzira maindasitiri uye hunyanzvi hwekuita, hwakagadzwa mukupera kwezana ramakore re19. Basa rayo nderekutaurirana mazano, pfungwa, manzwiro kana mameseji anonangidzirwa kune chinangwa chevateereri kuburikidza nemifananidzo, mavara uye maumbirwo. Inowanzoshandiswa mukushambadzira uye Marketing kugadzira mishandirapamwe inobudirira uye kuunza ratidziro yekuona kune muoni.

Ichi chirango chinogona kutsanangurwa se "hunyanzvi hunoshanda", kubvira Imwe neimwe chidimbu che graphic dhizaini yakatarisana kuti ishande uye kugadzirisa aesthetic uye kutaurirana kupokana.. Kuti tizvidzidzise, ​​tinoshandisa maturusi echisikigo, akadai sekugadzira, kufunga kwepashure, uye hunyanzvi, kuwedzera kune zviwanikwa zvedhijitari. Kana iwe uchida kuve mugadziri wemifananidzo, tarisa mabhuku anotevera.

Mabhuku akanakisa pane graphic dhizaini

Nhoroondo yeGraphic Dhizaini - Nhoroondo yegraphic dhizaini (2010), naPhilip B. Meggs

Kunyange chiri chokwadi kuti graphic dhizaini chirango chinoshanda, ichokwadi zvakare kuti Kuti unzwisise pfungwa uye hunyanzvi pachayo, zvinodikanwa kuti uzive kwainobva., nyaya iri shure kwayo uye ndivanaani vanhu vakaita kuti ive sezvairi nhasi. Mubhuku rake, Philip B. Meggs anodzokorora zviitiko zvinokosha zvikuru, zvakadai sokuberekwa kwokunyora.

Saizvozvowo, Munyori anotaura nezvekukwira kwehunyanzvi hutsva, senge Suite Adobe software uye 3D modelling. Victorian graphic art uye art yemazuva ano zvinotaurwa zvakare. Iri vhoriyamu yakakosha, kunyanya kune dhizaini manovices uye avo vanofarira kugadzira zvinoonekwa zvemukati neanocheka-kumucheto tekinoroji maturusi.

Zvakatorwa naPhilip B. Meggs

• «Kuvandudzwa kwekunyora uye mutauro unooneka kwakave nemavambo ayo ekutanga mukati mifananidzo nyore, sezvo paine hukama hwepedyo pakati pekudhirowa kwemifananidzo uye chiratidzo chekunyora.
• "Kunyora kwekutanga kungave kwakashanduka nekuti iyi hupfumi hwetemberi hwaive nekuwedzera kuri kuda kwekuchengeta rekodhi."

Syntax yemufananidzo. Nhanganyaya kune arufabheti yekuona (2017), naDonis A. Dondis

Kuti tinzwisise tsika yanhasi, zvinodikanwa kuti tinzwisise girama yemifananidzo uye izvo vagadziri vayo vanoda kutiudza kuburikidza nekushandisa kwavo. Apa ndipo panouya bhuku raDondis, kirasi yehunyanzvi hwekuona iyo kusvika sei muhafu yechipiri yezana ramakore rechi20 Mabhuku akasiyana-siyana akaonekwa akaedza kumisa misimboti yedzidziso yegraphic composition.

Vanyori vakatsvaga kuita izvi nekukwevera pazvidzidzo zvesainzi zvekuona maonero. Rugwaro inoongorora iyo misimboti uye mirau yemutauro wemifananidzo inozvarwa kune semantiki, kutaura uye kuona kutaurirana. Iyo auteur dzidziso inokwevera pane mareferensi akadai sekupenda, chivezwa, zvivakwa, firimu, terevhizheni, uye pop tsika zvakajairika.

Quotes naDonis A. Dondis

• "... kunzwisisa mufambiro wezvinhu izvi zvinokosha zvekuona kwekuona kunonakidzawo kune avo vose avo, pasina kuva vagadziri vemabasa ekuona ivo pachavo, vane hanya kana kuti vanofarira nzira dzekukurukurirana dzinogona kuita chimwe chemaitiro evanhu vemazuva ano."
• "Simba retsika uye repasi rose remabhaisikopo, mapikicha, uye terevhizheni mukusimbisa chimiro chemunhu chinotsanangura kukurumidza kwekudzidzisa kuverenga nekuona kune vese vanotaurirana uye avo vanotaurirana."

Psychology for Creatives: Yekutanga Rubatsiro rweKuchengetedza Injenuity uye Kupona Pabasa (2015), naFrank Berzbach

Vagadziri magirafu, varatidziri kana vagadziri vanoshanda vakazvimiririra Vanotarisana nenhevedzano yemamiriro ezvinhu anogona kukanganisa kugadzikana kwavo: kushushikana kwekupedza mapurojekiti mukati menguva dzakatarwa dzinotarisirwa, kuomerwa kwekurasikirwa nekukurudzira kana kuwana mazuva ekushanda asingawedzere kusvika munguva dzemangwanani, kuisa pamberi uye kuronga zvakanaka basa rakamirira, pakati pezvimwe.

Kana izvi zvikaitika kwauri, bhuku rino nderenyu. Kuramba uchigadzira chiitwa mukuranga uye kushivirira., nokuti, kunyange zvazvo isu tose tine mukana wekuita marudzi aya emabasa, kusika kwakafanana nemhasuru inoshandiswa kuisimudza kusvika pakukwanisa kwayo. Mubhuku rake, Berzbach inopa nhevedzano yezviratidziro pazvinhu zvinotaridza huchenjeri munzvimbo yebasa.

Quotes naFrank Berzbach

• "Tinoda kurarama sei? Zvibvunze mubvunzo uyu uye izvi chete zvichachinja mafungiro ako. Uyu mubvunzo unonyandura, une njere, uye unovaka kupfuura kubvunza "chinangwa cheupenyu."
• "Paunotanga nzira yehupenyu hwekusika, munhu anofanira kufunga nezvechido chekuzvifungisisa."

Colour psychology: kuti mavara anokanganisa sei manzwiro uye chikonzero (2004), naEva Heller

Ruvara ndechimwe chezvinhu zvakakosha muhunyanzvi uye graphic dhizaini.. Ikoku kunotaurwa kwete bedzi nemhaka yokuti kuvapo kwaro kunowanzobatanidzwa nemimwe mirangariro kana kuti mifungo, asi nemhaka yokuti kune zvirevo zvakawanda zvakakurumbira uye zvinotendwa pamusoro pepesvedzero yaro, izvo zvakaita kuti nyanzvi zhinji dzepfungwa dzizvipe revo dzetsika, dzakadai sechitema chinomirira simba, kana kuti ndarama inomirira umbozha.

Bhuku ratinopa muchikamu chino muunganidzwa wepfungwa, mienzaniso, tsumo, mazita, surnames, nyaya chaidzo, uye magraphic application ane chekuita neruvara. Chinyorwa chinoratidza kuti mudzidzi kana kudzidzira graphic dhizaini anofanira kunge ari nyanzvi mufizikisi, dzidziso uye psychology yeruvara., uye zvakare kuziva masanganiswa ayo achaita kuti chimwe chigadzirwa chiwedzere kana kushoma.

Mashoko naEva Heller

• "Blue ndiyo ruvara rwemhando dzose dzakanaka dzinopupurirwa nekufamba kwenguva, yemanzwiro ose akanaka ayo asingatungamirirwi nechishuwo chiri nyore, asi anobva pakunzwisisana."
• "Kana tikaziva kushandisa mavara nenzira kwayo, tichachengetedza nguva yakawanda nesimba."

Logo design. Nhungamiro yechokwadi yekugadzira chiratidzo chechiratidzo (2019), naDavid Airey

Kugadzira logo inzira yakaoma inoda ruzivo rwakadzama rwemaumbirwo, kuumbwa, kuongororwa kwemusika, kushambadza, semantics, semiotics, uye mamwe maturusi. Kuziva zviri pamusoro, Munyori akagadzira kosi yakakwana yekugadzira logos inoshanda uye inoyevedza, pamwe nekudzidza nzira yekuvandudza chitarisiko chekambani.

Asi ndiani anoda dhizaini yekuzivikanwa? Munhu wese. Chero kambani inoda kupinda mumusika uye kupesvedzera sarudzo yekupedzisira yevanogona kuve vatengi inoda chitupa chakasiyana chinogona kurangarirwa nyore nevateereri vayo. Mubasa rinogara richishanduka senge dhizaini, Munyori anopa mienzaniso yemalogos ane mukurumbira uye nyaya dziri shure kwavo.

Zvakatorwa naDavid Airey

• "Paunopa chimwe chinhu kumutengi, uri kuratidza kuti zvese zvichave zvemahara (kana kuti zvakaderedzwa zvakanyanya)." Uye ndiko kutadza kutonga.
• "Dzaini yakabudirira inogona kusangana nezvinangwa zvakatarwa muchidimbu chayo dhizaini, asi dhizaini inokwezva zvechokwadi ichave yakapusa, yakakodzera, inoshingirira, inosiyana, isingakanganwike, uye inochinjika."

Chinyorwa chetypography (2012), naJohn Kane

Typography ibazi re graphic dhizaini rinotarisa pakuvaka nekushandiswa kwemavara, zviratidzo uye zviratidzo nemhuri dzavo. Muchirevo ichi, Bhuku rakagadzirwa naKane rinoshanda sesumo kune hunyanzvi uye dhizaini yemhando - mabhii akagadzirwa nekubatana kwemaitiro -, pamwe nemisimboti yekutanga inoiumba, nhoroondo yayo uye mashandisirwo akakosha.

Chinyorwa chinopawo musanganiswa wakaenzana wedzidziso, mienzaniso yemhando dzinozivikanwa, uye maekisesaizi ekubatsira vaverengi kuti vagadzire mhuri dzavo dzetapureta. Pamusoro pe, munyori anodzokorora zvikamu zvetsamba, kupatsanurwa kwemhando dzakasiyana, kuti zvinyorwa zvinoumbwa sei pamapeji uye grid masisitimu.

Zvakataurwa naJohn Kane

• "Kufanana nehumwe hunyanzvi hwakashanduka makore anopfuura 500, typography inoshandisa imwe nhamba yematekinoroji mazwi. Aya mazwi anonyanya kutsanangura zvikamu zvemavara. Ipfungwa yakanaka kujairana nemazwi aya. Kana iwe uchiziva zvikamu zvinoumba tsamba, zviri nyore kwazvo kuziva imwe neimwe yemhando.

Brand design (2025), naAlina Wheeler

Iri ibhuku rakakwana revatungamiriri vehunyanzvi vanoda kudzidzisa timu yavo maitiro ekuita dhizaini yekuzivikanwa, kana kuvadzidzisi vanoda kupa mienzaniso inoshanda kuvadzidzi vavo. Chero zvazvingava, Wheeler yakagadzira rimwe remanyorero akajeka uye akanyanya kujeka pane ese maitiro ari mukugadzirwa kwemhando. kumakambani kana vanhu.

Iyo vhoriyamu inotarisana nehurongwa hwekutsvagisa, zano, dhizaini yekuita, Kuvhurwa kwekambani nehutongi hwayo, ichiva seti yezvishandiso zvakagadzirirwa kusvibisa, kukurudzira, uye kugadzira nzira yekugadzira mabhureki anoshanda uye akasimba nekufamba kwenguva.

Quotes naAlina Wheeler

• "Wese munhu ari kugadzira mabhureki izvozvi: maguta, nyika, nharaunda, kunyangwe timu yenhabvu yemwana wako. Saka hazvisi zvemabhizinesi chete. Aya mabhizinesi, ese, makuru nemadiki, e-purofiti uye asina purofiti. Saka chii chinonzi branding? Inzira ine chirango. (Kubvunzurudza naIan Paget, pa logogeek.uk).
• "Kugadzira hungwaru hunoonekwa."